Harnessing the Power of Real-Time
Social Data for Media and Advertising

Having tools like Trendrr out there being able to reflect the buzz is helpful for broadcasters because they are able to see what maybe ratings might not necessarily suggest.

Real-time social data is the heartbeat of the new TV economy.

Trendrr's entertainment-focused dashboard will allow the film and television industries to gain actionable intelligence to determine future content decisions.

Advertisers should be more focused on "social media engage views" than total viewers within a target demo.

With the launch of new site Trendrr.TV, social media research firm Wiredset is opening up some of its data to illustrate the effect social media can have on some shows.

The new metric for television interaction.