Trendrr: Track Compare Share

The Dark Knight Trailer w/ the number of videos tagged with Batman

 “Saatchi & Saatchi has a long history of producing principled and respectful advertising for JCPenney and its entire client roster. The Speed Dressing TV commercial, which was submitted to the 2008 International Advertising Festival at Cannes, was created by a third party vendor without JCPenney's knowledge or consent. It was produced and released to the public without any knowledge or prior approval from JCPenney. Saatchi & Saatchi did not enter the spot and deeply regrets the message this ad presents. Saatchi & Saatchi apologizes to JCPenney, its associates and its customers. The commercial is being removed from public circulation.”

  The weather in the mornings has been amazing - trend the daily min. temp. for the west village

 85 percent of ticket buyers were women, “many viewing in groups".

A viral video, viral video.   The new clip from Weezer hit YouTube and is all a blaze in the blogsphere and marketing conversations.  Looking at the impact on sales.

It speaks to frequency and not signal vs noise.  Once you are a trusted source,  you then are measured by how often your pulse beats with fresh information. Look for change its always there.

looking at weather data in another way.

 
More histroical data sources are being added.   Stocks, government and weather information are just some examples where you can go back
in time and see trends from prior time periods.

Social Media Marketing and Brands
 Be Sophisticated and Show Up To Play Or FAIL

The blend of social networks and social behavior and business has been a joy to watch and participate in.

The best part of the equation is the value exchange. When there's no value there is no currency so it fails. This works because both the consumer and the  brand develop best practices around behavior.

It is like digital natural selection if you will. The weak marketing practices will not survive. This requires a level of sophistication by the brands and those messaging on their behalf.

An understanding way past, the still not obvious to some, permission based marketing. Have mine first or do irreparable harm to you brand.

Social media marketing requires a far clear view of the culture and community as well as the communities values and behavior. If you can enable or increase the value of these things you can enter the room.

Which is just the first step the next is sustaining value another (not so simple) rung in the latter to brand reputation and identity in the social media universe.

The below graph represents the number of people following a variety of brands on the socialmedia micro blogging site Twitter.

Zappos, H R Block, Baskin Robbins, Jet Blue and Comcast shown by their Twitter screen name below.  These are examples of active brands on Twitter. 

This first graph shows the number of people following the brand on Twitter.   While the numbers are but a small fraction of the brands consumer base.  I can assure you that they are a vocal and active group of influencers that no brand should fuck with.



This is a good example of the first step mentioned above. The customer is following you. Their option and hence permission to communicate. The next step is managing the communication. Which is the definition of CRM to the core.

The data in the following two graphs are where most loose the plot. Both of the below graphs address the signal strength and understanding of the nature of social media.

They illustrate the number of people the brand is following and the number of conversations and or tweets they  are putting forth.

This is important because this is you listening to your customers and also goes to your brand identity and reputation.

The identity and personality of each brand on any social network should be and different. Each may have its own level of chatter,  signal to noise ratio, brand goals, and results.  This should be determined by business and brand logic.



You have jumped into a complex channel and relationships fading out and going away is not an option. Sustaining your value in the community taking into mind the afore mentioned goals is the new full time (and I mean full time) order of the day. 

This is why the frequency graph is included,  it helps you see your communication over time. I included a couple of brands to compare their usage.  Again there is no clear amount of times a day rule.  This is about signal, not frequency.  Also as mentioned each brand will use the channel in its on way with it's own logic..  The one rule
on frequency;  it has to be measurable.

Brands should not lurk on social networks they are the equivalent of corporate virtual artifacts that go unvisited in Second Life.



I linked to each brands page on Twitter to show that their are design layers and many other aspects to the brands identity. I found it quite candid and touching to read Baskin Robbins Twitter around the loss of Irv Robbins. You do not get more real than that.

The below series of graphs shows the differential over time between followers and following.




 How are you participating and tracking your participation online as brand, as an agency, as an individual?  Are you measuring performance and using tools/resources to increase your value in the space.?

Spending time with both creating and then viewing results around campaigns in the social media space (both ours and others)  continues to be an amazing learning experience.


 

NY Times  + CNN + BBC frequency of updates.

The first in a series of same veritcal views of verticals on twitter.
This one is I am sure the first of many in the publishing space.

The BBC with the NY Times and CNN.  Check back and see how things play out over time. 

A cross between an ipod and a KAte Bush song? No just more madison ave hipster digital lexicon

MTV at this years upfronts introduces another hipster term to show they know how to adopt to the changing digital landscape and addresses the ffwd behavior of the vod/tivo demo.

'looks like the first week buzz is still strong as trailer views and buzz is still climbing

=wikipedia...
"comprised of the members of Green Day [3], who are performing "garage" music under a nom de plume. Fans of Foxboro Hot Tubs"

 Cool data mashup of trendrr memory usage adn the amout of mentions on blogs...

 

economic lexicon vs raconteurs recording title

 Buzz around the Shout Out Louds in the blogsphere

 Duffy single is one of the early pop standouts this year.

Re default icons

Yes it's true we put Cheney in the defaul icon slot
cause if you do not want to custimize your presence
you will be Dick.


Our intial about page and a litte more can be gleamed
from support page

Some API level implementations

Read Dustin's Blog
Simple shell script example that tracks his CPU usage.

Jon B who does a PHP implementation against
facebook events and attendence.

Naveen did one with Twitter

and I expect Matt's blog to be good place for knowledge


We are still rolling out major tweaks and changes real time
stay tuned.

Nearing 100M plays... A first.

What I love about this is that a large number and percentage of plays and attention on these clips have taken place on the edges vs the network site or shows site.  Media now follows audience vs audience following media. 

Runway shows on YouTube

 A year long trend of number of blog posts mentioning Hillary vs Barack.   The spikes that are at the end of the graph reflect recent primary elections.

blogging this graph to see how it renders. 

Sharp spike in trailer views after one of the stars sadly passes away.